AI, data, and the urban economy: A renewed quest for development pathways

A blog by Dr Beatriz Calzada Olvera, track coordinator and Specialist in Economics and Innovation

At IHS, our Master’s in Urban Digital Transformation and Innovation helps students tackle real-world urban challenges through a global lens. In this blog, we explore how AI, data, and servification are reshaping development, labour markets, and governance in urban economies, with uneven effects that demand nuanced policy responses. Read on to explore the full blog, written by Dr Beatriz Calzada Olvera.

Innovation 

Innovations have long transformed how we work, consume, and live in cities. Think of Watt’s steam engine, Edison’s light bulb, or Ford’s assembly line—each helped reshape urban economies, boosting productivity and driving structural change from agriculture to industry to services.

Today, we are witnessing a similarly profound shift. Digitalisation, powered by technologies like large language models (LLMs) and artificial intelligence (AI), is reshaping how goods and services are produced and delivered. Manufacturing, logistics, and even public services now increasingly rely on digital platforms and data. From sensor-equipped doorbells to handmade goods sourced on Etsy, consumption patterns are changing. But as with past innovations, these gains are not evenly distributed. 

Person delivering a package
gettysignature

New developments, pathways and servification

Structural change used to be the classic recipe for growth: workers move from farming to factories, then to services – often found in urban centres. Hence, the strong historical link between structural change and urbanisation.

In wealthier economies, we’re now deep into that last stage - and pushing it further. Servification of an economy isn’t just about more services; it’s about services embedded across the economy – from logistics to education to healthcare.

But the shift isn’t smooth. On the one hand, robotisation and automation can displace routine tasks, hollow out middle-income jobs, and fuel the rise of both low-paid, unstable gig work and other advanced tech roles. On the other hand, AI appears to compress wages for medium- and high-skill workers, undermining tradtional labour market advantages. In less developed economies, these shifts may result in urbanisation without job upgrading. In more advanced economies, they create new tensions, as job stability and wage progression come under strain.

A prime example is platform-based work (e.g., Uber, Deliveroo), which has made labour more flexible, but potentially more precarious. Many governments, especially in Europe, have stepped in. Spain’s “Rider Law” reclassifies gig workers as employees. Dutch courts have challenged bogus self-employment. Meanwhile, private actors are experimenting with alternatives, like the French Mobicoop or the American inDrive, which promote cooperative ownership or fairer pricing models.

iPad

Developments, platforms, and uneven opportunity

Platforms also create new entrepreneurial pathways. The now-famous Dubai bar (a small-scale invention in Dubai) became a global brand overnight thanks to TikTok influencers. While certainly not representative, it shows how digital visibility has redefined what “scale” and “market access” mean.

But not everyone plays on equal footing. Data – the raw material of the digital economy – varies in value and accessibility. In places like the U.S., it’s monetised by platforms, but access and visibility are often skewed. Even sellers on platforms like Amazon or Alibaba require significant investment and skills to understand how algorithms work and how to appear at the top of search results. Data is now a core production input, like labour or capital. But turning it into innovation – whether as a vendor, a startup, or a city – requires infrastructure, skills, and institutional capacity. Without these, the gains of digitalisation tend to concentrate in already strong firms and privileged urban areas.

Digital governance and the policy tightrope

Governance is walking a tightrope. Too little regulation allows concentration, inequality, and labour exploitation. Too much, and innovation is strangled before it scales. Take the European Union: it leads in setting ethical AI standards and digital rights – but lags behind the U.S. and China in AI development. This raises a difficult question: can digital regulation coexist with global competitiveness?

So far, evidence suggests that digitalisation boosts productivity, especially in cities. It enables greater efficiency, cleaner production, and tighter integration into global value chains. Urban areas, with their talent density and digital infrastructure, are well-positioned to capitalize. But digitalisation won’t fulfil its promise without smart, responsive policy. Striking the right balance – protecting rights without slowing innovation – is the governance challenge of our time.

Photo of a digital city
IHS

The task ahead

As we have seen, AI and digitalisation aren’t just layering new technologies onto urban economies – they are transforming their very foundations. Traditional development paths are giving way to new patterns of servification, platformisation, and data-driven production.

These shifts are redefining labour markets, putting pressure on policy frameworks, and unlocking new forms of productivity, particularly in urban contexts. But benefits are not automatic. Without targeted investment, institutional capacity, and nuanced regulation, digitalisation risks reinforcing inequalities rather than resolving them.

"The task ahead is not just to embrace or reject innovation – but to produce a set of wise rules around it."

Dr Beatriz Calzada Olvera

That means ensuring that urban economies remain not only innovative and competitive, but also inclusive. And in a world increasingly shaped by data and increasingly complex algorithms, that is easier said than done.

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More information

Acemoglu, D., & Autor, D. (2010). Skills, tasks and technologies: Implications for employment and earnings. In O. Ashenfelter & D. Card (Eds.), Handbook of Labor Economics (Vol. 4, pp. 1043–1171). https://doi.org/10.1016/S0169-7218(11)02410-5

Entrepreneur. (n.d.). Fix your cravings: Inside the world of Fix Chocolates. Entrepreneur. Retrieved from https://www.entrepreneur.com/en-ae/women-entrepreneur/fix-your-cravings-inside-the-world-of-fix-chocolates/491924

Forbes. (2024, November 27). The state of AI in Europe: Balancing responsibility with progress. Forbes Technology Council. Retrieved from https://www.forbes.com/councils/forbestechcouncil/2024/11/27/the-state-of-ai-in-europe-balancing-responsibility-with-progress/

inDrive. (n.d.). inDrive. Retrieved from https://indrive.com/

Jia, W., Collins, A., & Liu, W. (2023). Digitalization and economic growth in the new classical and new structural economics perspectives. Digital Economy and Sustainable Development, 1(1). https://link.springer.com/article/10.1007/s44265-023-00007-0

Marketplace Pulse. (n.d.). Amazon marketplace tech landscape. Marketplace Pulse. Retrieved from https://www.marketplacepulse.com/articles/amazon-marketplace-tech-landscape

Minniti, A., Prettner, K., & Venturini, F. (2025). AI innovation and the labor share in European regions. European Economic Review. https://doi.org/10.1016/j.euroecorev.2025.105043

Mobicoop. (n.d.). Mobicoop. Retrieved from https://www.mobicoop.fr/

Park, J.-I. (2024). How does digitalization drive urban industrial locations? An empirical examination of South Korea’s experience. Technology in Society, 79(4), 102708. https://doi.org/10.1016/j.techsoc.2024.102708

Politico. (n.d.). Spain approved a law protecting delivery workers: Here’s what you need to know. Politico. Retrieved from https://www.politico.eu/article/spain-approved-a-law-protecting-delivery-workers-heres-what-you-need-to-know/

Business & Human Rights Resource Centre. (n.d.). Netherlands: Gig platforms Temper, YoungOnes face govt scrutiny over potential labour breaches and bogus self-employment. Business & Human Rights Resource Centre. Retrieved from https://www.business-humanrights.org/en/latest-news/netherlands-gig-platforms-temper-youngones-face-govt-scrutiny-over-potential-labour-breaches-and-bogus-self-employment/

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