Desislava Yordanova

Desislava Yordanova

Marketing and Communications Policy Officer / Business Intelligence Officer

Desislava is a seasoned marketing professional and business intelligence analyst with 10 years of expertise in an international setting. She has a genuine passion for data, and her marketing background allows her to bridge the gap between insights and actionable intelligence.

Within IHS, she holds a dual role – as an M&C Policy Officer and a Business Intelligence Officer. Her responsibilities encompass data analysis, dashboard reporting, and translation, focusing on identifying and advising on new business opportunities and guiding business strategy direction, among other tasks. This role enables the development of new products and services that drive additional revenue. Desislava is certified in Microsoft PowerBI, her go-to business intelligence platform.

Desislava is from Bulgaria but came to the Netherlands in 2011 to pursue her higher education. Her path led her to earn her Bachelor's in Marketing & Communication in Groningen and, later on, to graduate with a Master's in Media & Business from Erasmus University Rotterdam, where she wrote her Master's thesis on machine learning applications in marketing and advertising.

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